Desition making Case Study Example | Topics and Well Written Essays - 250 words

Desition making - Case Study Example Operating several subsidiaries expanded production in the market. Steve Rendl, the assistant accountant manager for the Commercial Equipment Financing Division of GE Capital Canada, reviewed a loan request for $270,000. Rendl had to decide on the loan request then pass it for approval by the senior account manager (Silk and Grasby 135). The loan issued to the tune of $30,000 to $1 million to purchase transport trucks, trailers, paving equipment and heavy machinery. The company was under duress to make much profit applying the selling strategy of find, Win, and Keep new and existing clients. The company’s client Clark Carriers Ltd intended to purchase two new Freightliner transport trucks, and four new 53-foot trailers and mobile satellite by submitting the loan request. The company had a large customer base in North and Latin America, Europe as well as Asia-Pacific region. With the net earnings of over US$15 billion, Capital was the major competitor in every market field achieving record net earnings of US$3.6 Billion. The Company expects 20 percent after –Tax profit from its subsidiaries, and if the profit falls below 20 percent, there must be justification for that. The transportation industry in southern Ontario had been profitable from 1985 to 1988 until a massive recession in 1989.The Company faced numerous tribulations during the recession going bankrupt and lowering the prices to remain